Project One

We gather on the roads and trails. We ride, we race, we train. And we do these things not as nameless cyclists, but as individuals. We are one in our shared passion, but we are also each unique. Project One Honours this fact.

Design every detail of your dream ride, then let Trek bring your vision to life. They will create your bike the way they create every Project One: with the skill that only the most-experienced builders and artists can offer.

When you ride your Project One, you’ll be riding something created by hand by a person who wanted to astonish you, who cared deeply about your vision and who was the only one on Earth who loved your bike before you did.

Choose Your Model

Keep it on the road with Madone, Domane, Speed Concept or Emonda, or take your dream to the trail with Rail, Supercaliber, Fuel EX, Slash or Top Fuel.

Choose Your Styling

Thousands of colours and design schemes, from boldly simple to outrageously cool, are brought to impeccable life by the best artists in the business.

Choose Your Parts

You can spec every detail to your liking, from wheel set and group to saddle and cable housing, or choose one of the preconfigured combinations

Project One ICON

Project One ICON is a collection of premium paint schemes that represent the highest level of artistry in custom bicycles. These bespoke designs are about more than colours that stand out: they’re filled with texture, depth and mood. Each ICON showcases a mastery of brush and paint and reflects the passion that the most experienced Project One artists bring to their craft.

Trek Factory Pick-up

Your customer Trek is one of a kind, and your experience of seeing it for the first time should be just as extraordinary. Trek are now opening their doors to you for the ultimate custom bicycle experience.

Project One Ultimate

The parameters of Project One Ultimate are simple: there aren’t any. If you can dream it, Trek can make it reality – even if that means developing a new paint specifically for your design. Project One Ultimate is Trek’s way to say “yes” to everything. The options are truly unlimited.